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| Fashion & Passion - Munich Fabric Start |
762 exhibitors from 33 countries have registered for the textiles trade fair munichfabricstart �C pre collections, the get-together of internationally renowned weaving mills and additionals producers in Munich from 1st to 3rd September 2009. Once again all four exhibition halls at the M,O,C, plus the Atriums and the Zenith Hall with bluezone will be fully booked up.
Trade fair organiser munichfabricstart exhibitions GmbH rates this as an indication that the sector �C largely unimpressed by the global crisis �C looks to the future and continues placing its trust in this location and this exhibition format.
41 ��new entrants�� from 14 nations in the three sections of M,O,C, �C Additionals, Collections and Asia Salon �C provide new sourcing opportunities. 486 exhibitors form the Collections area in Halls 2 to 4 and in the Atriums. Boasting 158 findings producers, the Additionals area in Halls 1 and 2 is one of the most creative and strongest showcases of this industry worldwide. At Asia Salon in the Atrium above Hall 4, Asian powerhouse brands exhibit their new collections, primarily enterprises from Korea, Hong Kong and China.
A new Showroom area with full-packaging services now complements the known ranges. In a quiet and highend setting ready-to-wear manufacturers can meet internationally experienced service providers such as Lagoon Ltd (HK), N.I. Tejin Shoji Europe (D), H.D. Isler (HK) and It��s Organic (D) and discuss full-service concepts with them from the development of collections to handling their production. Commenting on this Robert Malinowski of Lagoon Ltd. said: ��So far we have only presented our metre goods �C now we can talk about our complete service package with our customers. This is of particular interest to those customers not coming to see us in Hong Kong.��
For in-depth trend information for the 2010/2011 Autumn/Winter season there will be a new, big Colourforum at the foyer of the M,O,C,, which presents all colour themes, and six other Trend Areas in the hall entrance concourses as well as in the bluezone. The trend experts of munichfabricstart have put together the latest fabrics and additionals for menswear, womenswear, denim and sportswear and kidswear here.
Your trend guide:
+ The Colourforum: New and comprehensive for all colour themes of that season in the foyer between Halls 1 and 2. Everything at a glance. Unlike in previous seasons this time all colour themes will be pooled here at this big venue allowing visitors to obtain rapid and allencompassing guidance.
+ The Trend Areas: These are located in the four hall entrances. In Hall 1, which houses the complete creative universe of additionals, the Forum is accordingly geared to additionals. In front of Hall 4 the Trend Area for kidswear can be found under the trend theme ��Milky way��. munichfabricstart again expects some 14,000 visitors from Germany and the neighbouring countries to attend its event.
bluezone �� the denim heart : 53 weaving mills, finishing and washing plants plus full-service agencies offer you everything you need for your denim business in the Zenith Hall. These include nine first-time exhibitors: Swift Denim (F), Kassim Textiles (PK), Rainbow Denim (IND) and Zet (D). Such firms as Asterias (TN), Beppetex (I), Bust a Nut (D), Consulting Box Denim Services (I), Sapphire Finishing (PK) and Zet (D) will reinforce the area for Garments & Finishing.
The core group of the Munich denim world will remain unchanged with such high-calibre weaving mills as Hellenic Fabrics (GR), Orta Anadolu (TR), Italdenim (I), Kurabo Denim and Kuroki from Japan as well as Raymond Uco Denim (IND).
Here again visitors to the trade fair will find targeted and power-packed trend information on the new fashion season. WGSN, the English trend experts of the Internet provider of the same name, will be represented with a major Forum where lectures will be held and a Trend Area be set up in addition to the well-known WGSN cinema. Furthermore, the bluezone is oriented towards the motto ��Sonic Youth��. This trend theme stands for an anti-establishment movement and the individual lifestyle of a rebelling youth ready to fight for its ideologies.
This exciting sense of new departures is thought to go back to the band of the same name that
parted with pop-rock culture in the eighties and took to New Rave, Noise Rock and Post.
��organicselection by munichfabricstart�� is the answer to the rising demand for information concerning ecology and sustainability issues. The trade fair now offers an extensive information package. On 40 m! in Hall 3 a product forum will be installed with certified fabrics and additionals where product examples of approx. 50 exhibitors provide an insight into the astonishing further developments in this field. A proprietary labelling of the trade fair in green, blue and orange subdivides fabrics and findings into different categories �� depending on their certification level. Find an overview attached to this press release.
The Forum will be manned with experts for further details and explanations non-stop. In addition to this expert talks delivered in the first two days will enlarge upon this topic. ��This means an enlargement to our service portfolio and the chance to give our trade visitors wellresearched information beyond the product all the way down to production and certification,�� says trade fair CEO Wolfgang Klinder who adds that in view of the societal reorientation towards ecological and sustainable business the industry will have to address this issue even more intensely.
And this process starts with upstream supplies, i.e. fibre, fabrics and finishes. ��organicselection by munichfabricstart�� is designed to make this expanding market more transparent for trade visitors and help both exhibitors and visitors to take an in-depth look at sustainability and ecology.
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