Color play such an important part in our daily lives. It is inspiring, tantalizing, motivating,
energizing, and contributes to a fuller and happier existence. Huntsman??s new NOVACRON dyes are designed to do just that ?C bring more color to enrich our lives, with intense bright
shades from NOVACRON® Lemon S-3G, Ruby S-3B and Ocean S-R.

Following our recent NOVACRON launch for deep and dark shades, this new trio extends the color space within the NOVACRON S range offering dyehouses new opportunities for economically matching unique intense brilliant shades.

• Juicy Lemon (NOVACRON Lemon S-3G) boosts the color space so significantly that now many more brilliant shades can be produced with low recipe costs. Lemon S-3G is a true enrichment to the NOVACRON S range whenever an intense brilliant yellow element with low recipe cost is required. Paired with its partner Ocean S-R, this dynamic duo produces inimitable intense and economical bright green shades.

• Living Ocean (NOVACRON Ocean S-R) is a major leap ahead to what is currently available on the market. Ocean S-R cleverly combines dyeing process reliability with true added value. Passionate royal blue shades, thus far unattainable, are now a reality thanks to Ocean S-R??s outstanding build-up properties. The novel chemistry allows savings of up to 50% on recipe costs thereby opening up new market opportunities.

• Sparkling Ruby (NOVACRON Ruby S-3B) excels through its exclusive brilliance and state of the art compatibility with other Novacron S dyes. Partnered with Ocean S-R for example, it creates extremely bright and economical violet shades that are in a class of their own. Ruby S-3B is also our new trichromatic recommendation together with Yellow S-3R and Dark Blue S-GL for medium shades.

About Huntsman:
Huntsman is a global manufacturer and marketer of differentiated chemicals. Its operating companies manufacture products for a variety of global industries, including chemicals, plastics, automotive, aviation, textiles, footwear, paints and coatings, construction, technology, agriculture, health care, detergent, personal care, furniture, appliances and packaging. Originally known for pioneering innovations in packaging and, later, for rapid and integrated growth in petrochemicals, Huntsman today has 13,000 employees and operates from multiple
locations worldwide. The Company had 2007 revenues of approximately $10 billion.